In communication, less is more. Sharpen your message to cut into the mind. Select the material that has the best chance of getting through. Focus on the prospect you are selling to, and not the product you are selling.
单词
sharpen 英 ['ʃɑːp(ə)n] 美 ['ʃɑrpən] vt. 削尖;磨快;使敏捷;加重 vi. 尖锐;变锋利
material 英 [mə'tɪərɪəl] 美 [mə'tɪrɪəl] adj. 重要的;物质的,实质性的;肉体的 n. 材料,原料;物资;布料
prospect 英 ['prɒspekt] 美 ['prɑspɛkt] n. 前途;预期;景色 vi. 勘探,找矿 vt. 勘探,勘察